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Page 1 of 6 The ABCs of Advertising
Advertisements exist in most media -- print, broadcast, skywriting, sandwich boards, and especially the internet. They include many elements -- words, photographs, illustrations, music, animation, and more. They use almost infinitely varied approaches -- spokespeople, sex, testimonials, animals, statistics, glamor, babies, snobbishness, slang, baby animals . . . occasionally even facts.
Despite their differences, all ads have to do the same things to be successful. What things, you may ask? Here they are:
Announce the product (or service) to the marketplace.
Build company and brand name recognition.
Create a position in the buyer's mind.
Develop a need for the perceived benefits of the product.
Effect action -- call, fax, e-mail, log on . . . and BUY!
Below are some samples of our advertising techniques:
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